The Handbook of Online and Social Media Research was published in 2010 and is widely considered the key reference in this field. Despite the appearance of change in the industry, most of the content of the book is as relevant now as when it was published.
I am gathering material for an update to the book and logging the more salient parts via this website. I have also flagged up some additional material that I think might be of interest.
Following the writing of the book I launched NewMR.org, a virtual conference and network for people interested in the latest aspects of market research (click here to access NewMR), which in turn has created a LinkedIn discussion group (click here to access the group) with over 5000 members.
Ray Poynter, author
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